Events

11
November 11, 2018 - November 15, 2018
ESOMAR FUSION 2018 (Dublin, , Ireland)
Demo Lab
ESOMAR FUSION introduces a NEW sponsorship format: the live demo presentations!
Toluna will be presenting.
20
November 20, 2018 - November 20, 2018
Marketing Day (Paris, , France)
21
November 21, 2018 - November 23, 2018
Unleashing Innovation in Market Research & Insights 2018 (De Rode Hoed, , Amsterdam)

20+ Cross Industry Leading Speakers
100+ Senior Level Attendees
85:15 Corporate : Companies Solution Providers

03
December 03, 2018 - December 04, 2018
DIY Market Research Conference (New York, NY, , USA)
11
April 11, 2019 - April 12, 2019
Printemps des Etudes 2019 (Paris, , France)

Upcoming Webinars

QuickWebinars_Roundel

Toluna has created its QuickWebinar series to ensure that you have the latest information about accessing real-time consumer insights solutions, Toluna’s full suite of products and solutions, and how best to apply them, and tips and tricks for use. These webinars last no more than 30 minutes.

Click here to see our upcoming QuickWebinars

21
November 21, 2018 - November 21, 2018
Agile Consumer Insights Webinar
Speed and agility have become increasingly more important to delivering successful market research. Agencies that leverage agile, tech-forward solutions that retain a high level of quality have a significant competitive advantage in today's economy. In this webinar we'll examine the technology and expertise needed to deliver the real-time insights that will keep you ahead.

Past Webinars

01
March 01, 2018
marketing Week Live: Sign up to our webinar on using digital tracking for unique insights into consumer behaviour
Taking an in-depth look into digital tracking of actual shopper behaviour across many brand categories and hundreds of retail sites, Toluna’s research uncovers some surprising results.
15
February 15, 2018
Strategic Insights From the 2017 Q3 -Q4 GRIT Report
The 22nd edition of the GreenBook Research Industry Trends Report is live! Using data collected in Q3 &Q4 of 2017, the GRIT report provides insights into the evolution of the industry and the implications of these changes.
14
February 14, 2018
The General Data Protection Regulation (GDPR) and Market Research – The GDPR Explained

The General Data Protection Regulation (GDPR) and Market Research – The GDPR Explained

Toluna Provides an In Depth Look at the GDPR and Implications for Survey Research

Over 100 countries, jurisdictions and territories across the globe now have privacy laws in place to protect personal data held by private and public bodies and over 40 countries and jurisdictions have pending bills or initiatives on privacy laws.  The EU and EFTA member States have agreed to adopt a new legal framework on the treatment of personal data (the General Data Protection Regulation (GDPR)).

At Toluna, our goal is to share some of our learnings, and help explain the protocols we’ve implemented to comply with the GDPR, while ensuring that we share best practices and provide you with insight as to what you should consider. 

Here’s what we’ll cover;

  • The GDPR explained, what you need to know.
  • What should you be asking for of your suppliers?
  • Common questions.
  • Documentation and support.
14
February 14, 2018
GDPR Explained
The GDPR is a new legal framework, replacing the EC Directive 95/46 on Data Protection and will apply from 25 May 2018.
09
October 09, 2017
Behavioral Insights of the Connected Consumer: A More Innovative, Digital Approach to Research

With consumers using an ever-increasing number of digital and social channels, brands looking for behavioral insights are moving past traditional Q&A research formats and into passive digital tracking. By measuring actual behaviors across multiple devices, they’re able to build a stronger and more accurate reflection of consumers’ lives, media consumption, path-to-purchase and more.

Discover how taking a more innovative, digital approach to research can allow you to measure actual behavior and marry it to “claimed” behavior for a deeper, richer picture of how individual consumers are acting. You’ll find out:

  • What’s now possible using digital behavior tracking
  • How digital tracking can be used in conjunction with traditional research methods
  • How brands are using this information to improve digital marketing effectiveness
Speaker
Phil Ahad,
SVP, Digital Products Toluna

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