• North America
Toronto, ON Canada
Community Panel Manager, NA

Primary Responsibilities:

  • Manage custom proprietary community-panels for Toluna clients, using ourPanel Portaland Toluna Analytics software
  • Focuses on coordinating all aspects of building and maintaining panel-communities including recruitment, engagement, incentive administration, and community-panel health reporting
  • Understand basic panel pricing and cost drivers; able to determine if on budget or off budget and raise issues with manager
  • Handles between 5 and 8 panels with some assistance, all at various stages in their lifecycle
  • Design recruitment/registration materials: registration form & profile questionnaire, landing pages, evites, content for creative materials such as banners, text messages
  • Coordinate, monitor and facilitate with internal Toluna support groups including: ThinkAction (for recruiting), implementation team (web design) to ensure that all panel deliverables are running according to project plan and seeks management assistance to resolve issues
  • Performs QA for each panel, e.g. approve on-line links to panel recruit questionnaire before recruit launch; check recruitment data for accuracy post launch
  • Coordinates the of purchase of domains, uploading of initial web content; creation of panel variables beyond profiling questionnaire (e.g. append CRM/client data)
  • Train clients on our products and advise on panel best practices
  • Once panel is initially recruited, works to maintain panel: lead/support engagement activities, prepares panel health reports; ensure undeliverable emails are inactivated according to panel rules, answers questions and issues raised by panel members’ helpdesk support function
  • Coordinate content for community portal updates (e.g. quick poll, blog article, discussion topic)
  • Responsible for administration of community-panel incentives
  • Upon request, pull sample, program, test and launch basic surveys

Minimum Qualifications:

  • Bachelor’s degree, or equivalent related experience
  • 3+ years market research experience, ideally in community-panel management
  • Excellent written and verbal communication skills, client service oriented
  • Highly motivated, self-directed, ability to work within tight deadlines
  • Demonstrated team player who knows how to problem solve
  • Superior organization and time management skills with great attention to detail
  • Strong knowledge of Excel, working with large data sets
  • Basic understanding of sample balancing and data weighting implications
  • Ability in deductive, logical thinking for survey design and programming a definite asset

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